Creating clothing brand is an important step for a company, bringing more visibility and competitive differential.
However, the brand creation process does not consist of a task considered to be very simple.
To achieve the desired success, a lot of research is needed.
After all, it is necessary to define the target audience, design, and differential of the pieces, identity, and purpose of the brand and make the market analysis, among countless other factors.
Only by following these steps can you build a strong brand and remain in the market.
And to help in this mission, we wrote this article with 5 fundamental tips for those who want to create their own clothing brand. Check out!
1. Choose reliable suppliers
Choosing good suppliers of raw materials is important to maintain the quality standard of the parts, which will add value to the brand.
So evaluate comfort, durability, technologies used, etc.
It is also essential to research the suppliers’ terms, prices, market experience, and shipping rates.
If you choose to work with national companies, for example, prices may be lower than international ones.
Despite this, many of them offer a smaller variety of products, which can affect the success of the brand, depending on the objectives.
Another important point is to look for suppliers that are ethically correct.
After all, nowadays, consumers are interested in knowing whether employees are well paid and work in safe environments.
This can positively or negatively affect their view of the brand.
Participating in textile industry fairs is an excellent opportunity to meet suppliers.
That way you can evaluate the pros and cons to find reliable professionals that fit the budget.
2. Have a unique competitive advantage
To succeed in creating a clothing brand, it is necessary to conquer the market with innovative pieces, which meet the desires of the target audience.
In order to circumvent the competition, attract and retain new customers, the pieces must have a competitive differential that is unique.
People like to buy quality products and want to be surprised.
Therefore, try to innovate in design, creating something characteristic and specific for each collection.
Search for new technologies used in fabrics, such as pieces with antibacterial treatment, if the fabric is made in a sustainable way.
By defining the brand differential, it will be possible to direct the development of the concept of production of the pieces.
3. Create a good visual identity
The visual identity is very important because it allows their customers to recognize and remember your brand.
It must convey confidence and be in line with the product to be sold.
Through it, customers can see a legitimate brand with growth potential.
Not to mention that it allows you to stand out among so many competitors.
The identity must be the DNA of the brand and involves a lot of research, considering the style of the clothes, it is essential to define the target audience first.
The creation of the visual identity allows the logo, folders, personalized labels for the pieces, etc. are in accordance with the brand proposal.
As it evolves, the process of defining and developing visual identity continues.
This is because, as the public has contact with the brand, it is possible to improve communication with them.
4. Know your target audience well
Another key point in creating a successful clothing brand is getting to know your target audience well.
A big and common mistake when generating a product is not to determine it.
In the case of creating a clothing brand, the difficulties already begin when it comes to thinking about the type of clothing you are going to make.
It is necessary to define whether the focus will be on men’s or women’s clothing, age and salary range of the potential client, etc.
If it is a brand for young people, the portfolio may contain T-shirts, a wide variety of pants, and denim shorts, among other items.
When the target audience is large, it needs to be divided into small groups.
For example, if the clothes are aimed at women of all ages, divide them into age groups.
After all, each stage of life has a taste for different types of clothing, and only then will it be possible to create an attractive product that the public wants to purchase.
Knowing the target audience makes it possible not only to understand the direction in which the brand should be conducted.
It also helps to even discover underserved market niches, allowing your brand to stand out and obtain better results.
There are several ways to learn more about your target audience, such as talking to your potential customers about what brands they usually buy and what they expect from products, such as affordable prices, quality, variety.
5. Have a well-defined brand purpose
The purpose of the brand refers to the reason why it exists. In other words, it goes far beyond the quality of products or what the company does, but rather what it wants to offer for a better world.
In this sense, the purpose helps to guide the organizational culture to achieve the brand objectives.
Consumers want to purchase clothing brands that reflect their own values.
Thus, it is essential to position yourself in order to be able to express the ideologies of the target consumer.
With a well-defined purpose, the brand can find a focus, which will serve as a basis for creating the elements that will be part of it.
This purpose must integrate the messages to be transmitted by your company.
As seen, creating a clothing brand requires a lot of strategic planning and attention to detail.
Remembering that participating in fairs and events in the sector is essential to keep up with the news and have a good direction to develop your brand.
Febratex Group is a company specialized in promoting and organizing fairs and events focused on the textile sector.
Get in touch and find out about our upcoming events.